This project focused on reimagining Tampax packaging to better resonate with younger users. Traditional period product packaging can feel clinical or intimidating, so the challenge was to create a design that felt more approachable, positive, and reflective of a modern audience. I redesigned the box using bold yellow and pink tones to introduce warmth, energy, and a sense of confidence. The visual direction emphasizes clarity, friendliness, and empowerment, shifting away from traditional medical cues. Typography, color, and layout were all chosen to make the packaging feel more fun and relatable while still maintaining product trust and visibility. The redesign reframes the brand through a welcoming, empowering lens—helping destigmatize period products and creating a more inviting experience for younger consumers. It demonstrates how thoughtful packaging can influence perception, accessibility, and emotional connection.Nextiva needed a bold, energizing visual element for its first-ever Sales Kickoff event, something that felt fresh and forward-looking while still aligning with the existing brand. The challenge was to create a design that pushed beyond our standard guidelines without breaking brand cohesion. I designed a neon-style “X” logo as a hero graphic within the broader “Next is Now” visual identity. The neon effect introduced movement, intensity, and a modern edge, giving the brand a dynamic look that hadn’t been explored before. While visually experimental, the design remained grounded in our core typography and color system to maintain brand consistency. The neon “X” became a central visual asset used across the entire company-wide event—from stage screens and signage to digital communications and merchandise. It helped define the event’s atmosphere, reinforce its theme, and set a new creative tone for future internal brand moments.