Nextiva needed a bold, energizing visual element for its first-ever Sales Kickoff event, something that felt fresh and forward-looking while still aligning with the existing brand. The challenge was to create a design that pushed beyond our standard guidelines without breaking brand cohesion. I designed a neon-style “X” logo as a hero graphic within the broader “Next is Now” visual identity. The neon effect introduced movement, intensity, and a modern edge, giving the brand a dynamic look that hadn’t been explored before. While visually experimental, the design remained grounded in our core typography and color system to maintain brand consistency. The neon “X” became a central visual asset used across the entire company-wide event—from stage screens and signage to digital communications and merchandise. It helped define the event’s atmosphere, reinforce its theme, and set a new creative tone for future internal brand moments.