This project involved developing a fictional museum exhibit centered on the role of trees in reducing carbon emissions and supporting the climate. The challenge was to create a visual identity and spatial experience that educated visitors while maintaining a cohesive, nature-inspired brand throughout all touchpoints. I designed a full exhibit concept, starting with a 3D SketchUp model that visualized the layout, flow, and key installations within the space. To support the exhibit experience, I created branded collateral including a poster, tickets, a web homepage and a billboard. Each piece followed the same visual system—natural textures, earthy tones, and clean typography—to reinforce the exhibit’s theme and create a unified, educational atmosphere.