This project explored how Nextiva’s brand could extend into an active, lifestyle-focused setting. The challenge was to design a bike concept that felt authentically Nextiva while still embracing the fun, sporty personality associated with cycling culture. I began by sketching two exploratory concepts in Procreate to experiment with form, detailing, and overall character. From there, I developed refined digital templates in Illustrator, translating the sketches into polished, brand-aligned visuals. The designs incorporate Nextiva’s color palette and graphic standards, while applying them in a way that brings energy, motion, and playfulness to the product.

In addition to the bike concepts, I also designed coordinated rider uniforms, focusing on how the apparel could visually connect with the bikes while still standing out on its own. This involved carefully balancing color, contrast, and graphic elements to ensure both cohesion and individuality, allowing the riders and bikes to feel like part of a unified system without losing their distinct presence.

Although this project was originally tied to a sponsorship opportunity that ultimately fell through, preventing full production, it was still an incredibly valuable and rewarding design experience. It allowed me to explore brand application in a new context and develop a cohesive visual system across both product and apparel.