Nextiva needed a unique event logo that captured the fun, energetic spirit of a company pickleball tournament while still feeling connected to the brand. The challenge was to create something sporty and playful without drifting too far from our core visual identity. I designed a club-style emblem featuring crossed paddles and a central sun to convey motion, warmth, and energy. Laurel accents were added to give the mark a classic, badge-like feel often associated with athletic events. To keep the logo aligned with the brand, I incorporated Nextiva-inspired shapes and styling, balancing sport aesthetics with our established look and feel. The final logo served as the foundation for the event’s visual identity, appearing on signage, shirts, badges, and digital communications. It helped create a cohesive, community-focused atmosphere and gave the event a polished, memorable presence.